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NPD invests in market tracker Segmenta.
November 21, 2011
By: TOM BRANNA
Editor
Seeing an opportunity to expand its scope, market research firm The NPD Group, Inc. has made an investment in Segmenta, a company that tracks the prestige beauty industry in Mexico, Argentina, Brazil, Columbia, Chile, Peru, Venezuela and Uruguay.As part of the agreement, Mark Turim, president and general manager for NPD in Latin America, has joined Segmenta’s board of directors. NPD offers the only retail-point-of-sale tracking service for the beauty industry in the US, along with comparable ...
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